5 STEPS TO ATTRACTING BIM TALENT
WHY ARE THE 5 STEPS NECESSARY?
With confidence returning, more projects starting and staff levels at a minimum, recruitment is picking up and the momentum is going to increase quickly as confidence grows in 2021.
New projects are likely to require additional resource.
Tight budgets will keep salaries under pressure therefore increasing demand for more affordable candidates who will be at the less experienced end of the scale.
Unfortunately, it is already difficult to find good BIM talent at the right salary level. Here’s why:
- Cost control remains priority 1 and is preventing higher salaries;
- With central overhead protected, funding for recruitment is primarily project funded;
- Projects need BIM Coordinators and Managers;
- Tight budgets focus recruitment on affordable BIM Coordinators;
- What demand there has been in 2020 has been for affordable BIM Coordinators;
- Affordable BIM Coordinators are typically millennials / Gen Z;
- Millennials and Gen Z are more risk averse and do not like uncertainty of job changing. Read more about what good BIM candidates want here
In summary, with demand increasing and supply reducing, it will be increasingly difficult to find those in most demand.
If you want to find elusive talent, simply placing an advert will not be enough in a highly competitive market. You need a more effective strategy.
This 5-step guide is based on tried and tested principles for attracting talent: Attention, Interest, Desire, Conviction and Action (AIDCA).
Each step is important as is the sequence – ending up with a strong strategy based on the smart, AIDCA, building blocks:
Step 2: Interest: How to make sure candidates read about your opportunity. Available 8th December.
Step 3: Desire: How to make sure candidates want to join you. Available 15th December.
Step 4: Conviction: How to make sure candidates want to apply. Available 22nd December.
Step 5: Action: How to make sure candidates do apply. Available 5th January.