THE CHALLENGE
If you have ever advertised for BIM specialists you will know how frustrating it can be finding a good choice of relevant talent.
The 5-steps to attracting BIM talent is a tried and tested system that will help you attract more of the right candidates.
WHY USE THE 5 STEPS?
Supply and demand!
THE SUPPLY OF GOOD BIM TALENT IS AT AN ALL TIME LOW
According to Mike Johnson at JohnsonBIM, the number of candidates actively seeking jobs is at an all time low. The pandemic has increased nervousness generally and particularly with the more risk averse younger generation (Gen Z).
THE DEMAND FOR GOOD BIM TALENT IS INCREASING RAPIDLY
As more projects start, demand is rising quickly.
More projects require more ‘BIM presence’ so the demand for BIM talent is rising exponentially.
Budgets remain tight across the industry. This is forcing recruiters to narrow their focus on more affordable candidates – the younger, Gen Zers – the shallowest talent pool.
With demand increasing and supply reducing it is only going to get more difficult to find already scarce talent. Many clients are already struggling to find good candidates with traditional job adverts not delivering.
In such highly competitive market place, adverts need to work harder. Here are 5 steps to help you create better adverts, increase interest and drive better response for you:
USING THE 5 STEPS
The 5 steps for attracting talent follow tried and tested marketing principles: Attention, Interest, Desire, Conviction and Action (AIDCA).
The right content is vital and the flow from step to step makes this process work. Each step simply serves to move your reader to the next. If any steps are weak, the reader loses interest and the whole process breaks down. But if each is strong, you will get the improved response you want.
If you want to attract scarce BIM talent more easily, click on the links below for to learn more:
Make sure your adverts are seen by the right candidates.
Make sure candidates read your opportunity.
Make sure candidates want to join you.
Make sure candidates are compelled to apply for your opportunity.
Make sure candidates actually click the apply button.
If you have any questions or would like to discuss your job advertising strategy, please email mike@dbe.careers or call me on 03333 580 442 and I will be happy to help.
Click here to find out more and trial the BIM job board free.
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